The mission was to make as many trials as possible through a two-week period.
We build a surface installation at the central station in Stockholm and Gothenburg. The task was to get as many trials as possible and since the surface needs to be tried for a considerable time for consumers to really get in to it the solution was to loan it on the train ride from Stockholm to Gothenburg or vice versa.
We also did PR on that you got an entertainment system on the train if traveling now. All persons got free wifi and a pass for a movie on the train ride.
WE CREATED THIS