The mission was to get as many people to upgrade to Windows 10.
Microsoft wanted their clients to upgrade faster to Windows 10. We have through a series of upgrades of people in different situation helped them to upgrade.
The idea is to upgrade other unexpected things in different situations. We then filmed everything and bought social media. At the moment the campaign has reached more than 2 million people in Sweden and at has been a huge success within Microsoft Sweden.
First out was the bus stop in Stockholm.
WE CREATED THIS