The mission was to inspire creative people to use PC for creative work.
The goal was to reach as much PR as possible for Microsoft and their products and to influence creative people to use Microsoft software and products. We did this through a huge 3D art installation on Sergels Torg in Stockholm. We had an artist to create an illusion that was visible through a certain angel from above and we printed this on the ground.
To project was a huge success and generated a lot of PR.
WE CREATED THIS