The mission was to reach as many people in the Nordics as possible that have a car interest.
Louder created a media experiment in the automotive industry. We produced the first ever Facebook reality-show.
The contestants from the Nordics participated in a rally, where the cars were driven on likes. If the likes run out the cars stopped and they had to do things that went viral to continue.
The rally then visited different cities in the Nordics during 4 weeks.
WE CREATED THIS