Sonos Music Invasion
Event, PR, Web app, Social media and AD
The mission was to get as many people as possible to Hifi Klubben outlets in Stockholm and Gothenburg.
We used Greengrafitti to clean names of song titles in the street. We then build a web app to help people to navigate to the songs. The participants then had to find 2 songs and go to a Hifi Klubben outlet and try to win products from Sonos.
The campaign was a huge success and we tripled the visitors to the stores compared to same period the year before.
Everything was then promoted through social media and people sampling flyers on the streets.
WE CREATED THIS