Marketing that doesn’t feel like marketing

If I had to describe in one sentence what is our strongest USP at Louder Family is that we manage to create marketing that doesn’t feel like marketing. It may sound a bit cliché, but it’s always been our way of approaching a target group, by first understanding their needs and then creating something that they embrace and want to be a part of.

During our many years as an agency, we have created several communities/concepts that live on as legends where the underlying brands follow their target audience in a natural way throughout their lives. Think about what made you appreciate that particular brand and what created its magic. That’s what we strive for all the time.

So, are there any key building blocks to successfully creating legendary, brand-building marketing?

This topic is, of course, inexhaustible, but let’s start at the beginning:

To succeed in creating good advertising, you need to be one with the target audience in your mindset. You must also dare to test, wet and dry different versions of your idea. If the target group does not accept the project with open arms, you may have to go back to square one in your idea. It is important to be humble towards the target group and to dare to let go of one’s own perception and prejudices about it. You run the risk of damaging the brand you’re trying to build, which you obviously want to avoid. The goal is to truly understand the target group, its challenges and joys, to rejoice with the target group.

Do you have a challenge that you’re facing where you can’t quite figure out how to attack the problem? Our suggestion is that you shut down the computer, go to where the target audience is and start from there. So start from the other side, not by creating big bombastic plans, nice presentations etc. Get out and breathe, or lock yourself in a room with the target audience and see what comes out of such a meeting. Become one with the target group. We’re pretty sure magic will be created.

Of course, it can be a bit painful to suddenly make yourself visible and vulnerable in front of your audience, but it is precisely at that moment when you put yourself out there that you will also find the audience’s appreciation and respect. It is here and now that a legend can be created.

Good luck and if you need help along the way, we’re here with 30 years’ experience of creating magic for our clients.

Greetings from
Team Louder

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