Rebranding is an essential component of maintaining relevance and staying competitive in today’s business environment. Achieving a successful rebranding involves a lot of effort and a thorough understanding of the market. In this article, we review some case studies of successful rebranding stories and their lessons learnt.
Ericsson
In 2018, Ericsson underwent a rebranding that focused on innovation and digital transformation. The new brand identity helped the company communicate its commitment to helping clients navigate the rapidly changing digital landscape.
Lesson learned:
A rebranding can help a company differentiate itself from competitors by communicating its unique value proposition and establishing itself as an industry leader in areas such as innovation and digital transformation.
Scania
Scania is a Swedish manufacturer of heavy trucks, buses, and engines. In 2017, the company underwent a rebranding that focused on sustainability and reducing carbon emissions. The new brand identity helped Scania position itself as a leader in sustainable transportation.
Lesson learned:
A rebrand can help a company reposition itself as a leader in a specific area, such as sustainability, in order to improve its reputation and attract environmentally conscious customers.
Dunkin Donuts
Dunkin Donuts rebranded itself as Dunkin’ in 2018, emphasizing its focus on offering more than just donuts and coffee. The rebranding helped the company broaden its audience and expand its product line.
Lesson learned:
A rebranding should align with the company’s new vision and mission.
Mailchimp
Mailchimp underwent a rebranding in 2018 with a new logo and brand identity that reflected the company’s fun and quirky personality. The rebranding also focused on the company’s commitment to helping small businesses grow.
Lesson learned:
A rebranding should be aligned with the company’s values and personality.
Husqvarna
Husqvarna is a Swedish manufacturer of outdoor power products, such as chainsaws, lawnmowers, and garden tractors. In 2013, the company underwent a rebranding that focused on its heritage and Scandinavian design. The new brand identity helped Husqvarna stand out in a crowded market and attract a new generation of customers.
Lesson learned:
A rebranding can help a company connect with customers on an emotional level by highlighting its unique heritage, culture, and design, and differentiate itself from competitors.
ICA
ICA is a Swedish grocery retailer that underwent a rebranding in 2019 that aimed to make the shopping experience more personal, sustainable, and digitally driven. The new brand identity reflected the company’s commitment to providing quality, locally sourced products while also reducing food waste and improving the shopping experience.
Lesson learned:
A rebranding can help a company improve its reputation and customer loyalty by communicating its values and commitment to sustainability, personalization, and digital innovation.
Volvo
Volvo is a Swedish automotive manufacturer that underwent a rebranding in 2014 with a focus on safety, sustainability, and Scandinavian design. Den nya varumärkesidentiteten hjälpte Volvo att positionera sig som en ledare inom elektrisk och hybridfordonsteknologi samtidigt som man kommunicerade företagets engagemang för säkerhet och skandinavisk design.
Lesson learned:
En rebranding kan hjälpa ett företag att kommunicera dess engagemang för hållbarhet och säkerhet samtidigt som man sticker ut i en trång marknad genom att lyfta fram dess unika design- och teknikinnovationer. Communication agencies such as Louder Family can help guide companies through the rebranding process and ensure their message is clear and effective.
SEB
SEB is a Swedish banking and financial services company. In 2015, the company underwent a rebranding that focused on simplifying its brand and communicating its commitment to customer service. The new brand identity helped SEB improve its reputation and attract new customers.
Lesson learned:
A rebranding can help a company improve its reputation and attract new customers by communicating its values and commitment to customer service.
Electrolux
Electrolux is a Swedish manufacturer of home appliances, such as refrigerators, washing machines, and vacuum cleaners. In 2018, the company underwent a rebranding that focused on innovation and sustainability. The new brand identity helped Electrolux position itself as a leader in sustainable home appliances.
Lesson learned:
A rebranding can help a company communicate its commitment to sustainability and differentiate itself from competitors in a crowded market.
Spotify
Spotify underwent a rebranding in 2015 with a new logo and brand identity that emphasized the company’s evolution from a music streaming service to a platform that offers podcasts and other audio content.
Lesson learned:
A rebranding can help a company stay relevant as it evolves and expands its product offerings.
At Louder Family, we understand that rebranding can be a daunting process. That’s why we offer a comprehensive rebranding service that guides you through the entire process. We begin by understanding your business and its goals, and then we develop a customized rebranding strategy that reflects your brand’s personality, values, and mission. Our team of experts can assist you with everything from logo design and brand identity development to marketing and advertising. With our assistance, you can ensure that your rebranding is a success, and that your company remains relevant and appealing to customers.
To summarise, a successful rebranding process requires careful planning, a comprehensive understanding of the market and a clear vision of the company’s goals. By following the lessons learnt from these inspiring case studies, you can ensure the success of your rebranding. With Louder Family’s extensive rebranding service, you can be confident that your company’s rebranding journey will be successful and smooth.
