The important role of visual identity for a new brand

When starting a new business or rebranding your current one, one of the most important things is to create a strong and recognizable visual brand identity. But how do you do it? The answer lies in the visual identity. The important role of visual identity for a new brand is that it is what makes your brand stand out, and thus differentiate it from your competitors. It allows consumers to identify your business and creates a sense of affinity with your brand. It’s stronger than many people think and we’re going to look further at the important role of visual identity in a new brand; read on and learn more.

Choose a visual identity that is representative of your company.

Having a strong visual identity for your business is very important because it creates an image that people can relate to and connect with. It includes everything from colors, fonts, logos and graphic design elements used on everything from the logo to the website and products. Choose colors and fonts that are representative of your company! By creating a sleek and aesthetically pleasing design, you attract customers to choose your brand over others.

Build trust with customers

The important role of visual identity for a new brand also includes its ability to build trust with customers. A strong visual identity can communicate stability and professionalism. It gives the feeling that the company is reliable and strong. It creates credibility and customers will feel more likely to trust you and thus choose your products/services over others.

You stand out on the market with a strong visual identity

The visual identity can also help to differentiate your business brand from the competition, to stand out in the market. Standing out from competitors in the industry creates a sense of uniqueness. This can be an important factor that can help customers choose your brand over others.

Build trust by being consistent

There is great value in having a consistent visual identity for your business. This means it applies to everything your business does. Such as websites, marketing, advertising campaigns and products. If you are visually consistent, you create a sense of stability and credibility. It creates a connection with the consumer and differentiation from competitors.

Create an intuitive recognition factor

Finally, the visual identity can help create an instant recognition factor for your business. It can make consumers recognize you immediately, without even reading or hearing anything else. Because of this, a strong visual identity works as a marketing platform in itself.

As you can hear, the important role of visual identity for a new brand can make a big difference on several levels. Make sure to choose colors, fonts and graphic design that are representative of your company! This creates a strong connection with the consumer and consolidates your position in the market. Many may be afraid to invest in their visual identity – but we recommend doing so as it creates a solid foundation for your company’s marketing and your consumers to stand on. And above all, it can pay off big in the future! We at Louder Family are experts in this and have worked with clients in several cases, see for example how we worked with the client Polyver Sweden.