ATG
Concept, marketing & web
Industry: Equestrian sports
About the case
ATG had been trying for several years to get dynamic emails sent to its players.
Louder Family solved the challenge by recording multiple movies that were then rendered into a unique movie for each player. The films included a personal birthday greeting from famous people in the trot and from ATG’s mascot Vinnie.
The films were generated using APIs from the ATG membership register. These were then published on a unique landing page for each player, who could easily share the content on social media.
This dynamic email campaign is still running today, and so far over 2 million birthday greetings have reached ATG’s customers.
Louder Family solved the challenge by recording multiple movies that were then rendered into a unique movie for each player. The films included a personal birthday greeting from famous people in the trot and from ATG’s mascot Vinnie.
The films were generated using APIs from the ATG membership register. These were then published on a unique landing page for each player, who could easily share the content on social media.
This dynamic email campaign is still running today, and so far over 2 million birthday greetings have reached ATG’s customers.
Result
The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.
We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
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