Launching a new brand can be a challenge for businesses. It takes a lot of planning and preparation to make sure everything runs smoothly. But one of the most important steps of all is to understand consumers’ perception of a new brand. To do so, you need a psychological understanding of what drives consumers to …
The psychology behind: Understanding consumer perception of a new brand Read More »
Rebranding is a critical part of any business development. Whether the aim is to modernise the brand identity, reach new customers or increase sales, there is always some risk and a considerable amount of work involved. It can be a challenge for brands and businesses to successfully navigate a rebranding campaign. But what is important …
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Rebranding is a major and in many ways crucial decision for a company. It can have both positive and negative consequences, so it is important to know both the benefits and risks of rebranding before making the decision. We will take a closer look at why companies choose to rebrand, what the risks are and …
Benefits and risks of rebranding: what you need to know Read More »
Running a business can sometimes be tough, especially when it comes to maintaining and growing your customer base. Maybe it’s time to revitalise the company with a new brand. Because what do you do when the company has been on the market for several years, and you start to see a decline in sales? Consider …
Is it time to revitalise your company with a new brand? Read More »
In today’s rapidly changing world, predicting what will happen in the future of communication is a challenge. But it is important to try to do so anyway to plan strategies going forward. Communication is one of the most important aspects of the business world and it is therefore worth studying how it will develop in …
The future of communication: Trends and predictions for 2023 and beyond Read More »
In this article, we will look at some ways to build customer trust through authentic communication. When building trust as a business, honest and authentic communication is one of the most important factors. By taking the time to listen and understand your customers’ needs and then communicating with them in a clear and honest way, …
How to build customer trust through authentic communication Read More »
In a world full of information and distractions, it’s important to find ways to capture your target audience and make them stick around. One way to do that is through video marketing. Not only do videos create a visual and auditory experience, they are also an effective marketing strategy. We will now look at why …
Why video marketing is an important part of communication strategy Read More »
Communication is one of the most important factors in the well-being of a workplace. Whether communicating with employees, managers or customers, it is important to be clear and concise. Clear communication can reduce misunderstandings and prevent costly mistakes. Here are some ways clear and concise communication in the workplace contribute to an efficient and successful …
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Corporate communication is an indispensable part of every company’s success. It is important for businesses to effectively communicate with their customers, partners and other stakeholders to build brands and increase sales. Social media has become one of the most widely used business communication tools due to its wide reach, cost-effectiveness and ability to build engagement. …
Maximise social media in business communication: Tips and tricks Read More »
Crises that require crisis communication can occur at any time, whether they are production problems, poor delivery or threats to the business. To manage these situations effectively, it is important to have a clear and concise crisis communication strategy in place. Whether you run a business or work in an organisation, knowing what to do …
What to do and not to do when it comes to crisis communication Read More »
