Design & content - Marketing - Web
Industry: IT

About the case

Our client Datareal wanted to improve their website and the experience for their visitors. Louderfamily was commissioned and worked out a new graphic profile and design to enhance both the user experience (UX) and the user interface (UI). The mission has now moved into the next phase where we will focus on finding new customers and also work with “employer branding” to find people who want to work at Datareal.

The concepts of UX and UI are becoming increasingly important in web design as people prioritise a good online experience. UX focuses on how easy it is for users to navigate the site, while UI focuses on visual elements such as colours, fonts, images, etc. A combination of these two elements is crucial to creating an engaging user experience that keeps visitors coming back for more.

Datareal understands the value of the experience and chose to work with Louderfamily to develop a new website. The assignment started with creating a sketch where we went through the whole site and made it clear and simple in navigation and content.

datareal website hemsida design ux ui
datareal tablet ipad ux responsivitet
This makes it easy for visitors to find what they are looking for without having to guess and search around the site. In addition, we chose colours that evoke a sense of professionalism yet welcome; this helps to build trust with visitors from the moment they enter the site. We also worked with clear pictures and models to give visitors an insight into what we do.

As well as creating a new design for the site, we’ve also gone through the process of re-coding it so that it’s optimised for SEO purposes. This ensures that pages are correctly indexed by search engine robots so that they can be easily found when people search for certain keywords related to IT services. Transcoding also ensures that content is properly structured and formatted so that it can be read clearly by both humans and machines – further increasing the chances that it will show up in organic searches.


If you want a site that both engages and performs well, it’s important to work on both UX and UI. In addition to this, it is also important to optimize SEO performance which helps to appear more often in organic searches.

If you’re looking for ways to improve your company’s digital presence, consider taking similar steps as Datareal has taken!


The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.

We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.


Increase in direct traffic to website:


Increase in direct traffic to website:


Increase in direct traffic to website:

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