Microsoft - Surface
Event & design
Industry: Tech
About the case
Microsoft launched its own Surface hardware without fanfare.
This time it was thought that contact with retailers and their salespeople would create buzz in itself. Unfortunately, that didn’t happen and so we at Louder Family were asked if we could make the product visible to potential audiences, even though the first period’s opportunity to create buzz had already passed.
After careful analysis of the target group, we realised that these are people who travel a lot for work and would also benefit from the advantages of the Surface, its light weight, fast start-up and long and safe operating time.
This time it was thought that contact with retailers and their salespeople would create buzz in itself. Unfortunately, that didn’t happen and so we at Louder Family were asked if we could make the product visible to potential audiences, even though the first period’s opportunity to create buzz had already passed.
After careful analysis of the target group, we realised that these are people who travel a lot for work and would also benefit from the advantages of the Surface, its light weight, fast start-up and long and safe operating time.
We created a concept where we lent Surface devices at the three largest central stations in Sweden: Stockholm, Gothenburg and Malmö central stations. The train passenger was given a fully charged Surface and simple instructions, and then it was up to the passenger to test the product along the way.
The project was a huge success, with travellers asking to buy the devices they had borrowed. We were able to offer a favourable partner offer. The industry and advertising media rewrote the project, and Microsoft itself called the project Best Practice in the World, though without saying so officially as the risk of theft was considered too great in many other countries to highlight the case in that way.
The project was a huge success, with travellers asking to buy the devices they had borrowed. We were able to offer a favourable partner offer. The industry and advertising media rewrote the project, and Microsoft itself called the project Best Practice in the World, though without saying so officially as the risk of theft was considered too great in many other countries to highlight the case in that way.
Result
The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.
We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
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