Nike
Launch of the Mercurial shoe
Industry: Sport
About the case
Nike launched the Mercurial shoe and wanted young people to have the opportunity to try them during Gothia Cup in Gothenburg.
We created a competition called the Nike Speed Trial, where young people had to race for the best time on a track. This competition was spread via social media, with strategies and content that we developed.
At the end of the project, the competitors with the best time met in a match at Ullevi.
The project reached over 2 million young people globally. After the event, we drove around in custom-built cars filled with Nike’s new football boots and visited football teams in training, so that more people could try the new shoes. We visited over 100 different teams and training sessions over the course of a year.
We created a competition called the Nike Speed Trial, where young people had to race for the best time on a track. This competition was spread via social media, with strategies and content that we developed.
At the end of the project, the competitors with the best time met in a match at Ullevi.
The project reached over 2 million young people globally. After the event, we drove around in custom-built cars filled with Nike’s new football boots and visited football teams in training, so that more people could try the new shoes. We visited over 100 different teams and training sessions over the course of a year.
Result
The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.
We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
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