Nissan Leaf
Event - Launch in the Nordic countries
Industry: Cars
About the case
Louder Family was commissioned to launch the Nissan Leaf in the Nordic region. We did this with a two-week test drive activity at Medborgarplatsen in Stockholm.
The Nissan Leaf electric car is part of Nissan’s environmental initiative. In order to carry out the event, we had to solve the problem of charging the hand-built cars that were not yet mass-produced.
Over two weeks, more than 2000 test runs were carried out in central Stockholm.
In addition to consumer test runs, we also produced and executed smaller B2B events for major customers, municipal companies and government agencies.
The event was supported by radio and social media promotion.
The Nissan Leaf electric car is part of Nissan’s environmental initiative. In order to carry out the event, we had to solve the problem of charging the hand-built cars that were not yet mass-produced.
Over two weeks, more than 2000 test runs were carried out in central Stockholm.
In addition to consumer test runs, we also produced and executed smaller B2B events for major customers, municipal companies and government agencies.
The event was supported by radio and social media promotion.
Result
The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.
We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
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