Nissan Rumble
World's first live Facebook event
Industry: Cars
About the case
With Nissan Rumble, we created the world’s first live Facebook event. We created a Rally through all the Nordic countries where the cars were driven by likes on Facebook. Each like gave a certain distance to run, so if they ran out of likes, the team had to create content for Facebook to move on.
There was one team from each Nordic country, and the teams consisted of a celebrity (or influencer, if you like) and a person chosen by the celebrity to drive the Rally.
Each car that drove also had a camera and cameraman so that everything that happened could be broadcast live on Facebook.
Each section ended with an event in a city and concluded with a grand final in Stockholm.
There was one team from each Nordic country, and the teams consisted of a celebrity (or influencer, if you like) and a person chosen by the celebrity to drive the Rally.
Each car that drove also had a camera and cameraman so that everything that happened could be broadcast live on Facebook.
Each section ended with an event in a city and concluded with a grand final in Stockholm.
Result
The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.
We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
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