Renault
Launch of the New Megane RS
Industry: Cars
About the case
The mission was simple – to get the target audience interested in the new version of the Megane RS, a supercharged racing version of a classic Renault model.
Renault is a regular buyer of advertising and had a traditional set of agencies which often consisted of an advertising agency, a media agency and a PR agency. In this case, they chose to go directly to Louder Family, a communications agency at the forefront of pushing their boundaries, for the Megane RS launch. Today, a similar project would be called content marketing.
Renault is a regular buyer of advertising and had a traditional set of agencies which often consisted of an advertising agency, a media agency and a PR agency. In this case, they chose to go directly to Louder Family, a communications agency at the forefront of pushing their boundaries, for the Megane RS launch. Today, a similar project would be called content marketing.
Together, we created a complete communication plan that went through all of Renault’s channels and also reached out to all kinds of media. To reach out to non-paying channels, we also created a collaboration with a well-known Swedish hip-hop artist.
Initially in the process, the target group could win both the opportunity to test drive the car on a full-service runway near Arlanda and tickets to a gig with the artist at Berns. Long before filming, we applied for a permit to record a video with the artist where we drove the car in unique places in Stockholm, including at full speed over the Västerbron.
On the day of the gig, the Louder Family tied all the pieces of the project together. The winners of the test drive met in Kungsträdgården, where we had a demo of the car plus car racing games for curious guests. The test run was carried out, and afterwards everyone gathered in the basement of Berns for mingling and the premiere screening of the newly recorded video, which the artist himself presented to all interested visitors and potential buyers.
The evening ended with an awesome performance by the artist, along with various guest artists.
Initially in the process, the target group could win both the opportunity to test drive the car on a full-service runway near Arlanda and tickets to a gig with the artist at Berns. Long before filming, we applied for a permit to record a video with the artist where we drove the car in unique places in Stockholm, including at full speed over the Västerbron.
On the day of the gig, the Louder Family tied all the pieces of the project together. The winners of the test drive met in Kungsträdgården, where we had a demo of the car plus car racing games for curious guests. The test run was carried out, and afterwards everyone gathered in the basement of Berns for mingling and the premiere screening of the newly recorded video, which the artist himself presented to all interested visitors and potential buyers.
The evening ended with an awesome performance by the artist, along with various guest artists.
Result
The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.
We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
Other cases
Lansering i Norden
Lansering i Sverige
Julkampanj i Stockholm
Marknadsföring & event
Lansering av Mercurial-skon
