The recent developments in the e-commerce market have been spectacular and now we will look at the future of e-commerce. Today, more and more people rely on it in their daily routines. The e-commerce market is changing rapidly and drastically every day, which is what makes it so exciting. In this article, we will take a look at some new e-commerce trends and predictions that are expected to take shape in the coming years.
Voice commerce
One of the new trends in e-commerce is voice commerce. This means that consumers can order products through voice assistants such as Amazon Echo, Google Home and other similar devices. According to a recent study, voice commerce will grow to $40 billion by 2022. This means that e-commerce businesses will need to adapt and optimize their websites for voice assistant use.
AI and machine learning
E-commerce giants like Amazon are already using AI and machine learning to create a more personalized user experience. By collecting data on consumer behaviors and pre-purchase behaviors, AI can be used to target relevant marketing to customers. This can boost sales of new products and increase customer satisfaction by offering products that the customer is interested in.
AR and VR
Another e-commerce trend that we will see much more of in the future is the use of augmented reality (AR) and virtual reality (VR). Customers will be able to use their mobile phones more to view how furniture, clothing or other objects would look in their home or on their body. This can give customers a more realistic picture of the products, making them feel more informed and thus more likely to buy the products.
Mobile payments
Another area that is expected to take off in e-commerce is mobile payments. Offering mobile payment as a payment method is important as more and more users today use their mobile phones to shop online. Businesses must take this trend into account to make payments as smooth as possible for consumers.
Sustainability will continue to be an important part of communication
Customers are increasingly aware of sustainability issues and now expect companies to take responsibility for their environmental impact. Companies will need to continue to communicate and develop their sustainability initiatives. They will need to show how they are part of the solution, not the problem.
Voice search will be important to optimise your content for
Voice search is becoming increasingly popular and will continue to influence marketing communications. Marketers need to optimise their content for voice search and make sure it is easy for voice assistants to find.
Competition
In recent years, e-commerce has been one of the fastest growing areas. Thus, it obviously means that competition is high as well. To survive in this competitive environment, companies must ensure that they proactively adapt to change and use it to develop innovative ways to capture customer interest. Businesses must also provide the best possible customer experience by offering easy navigation, fast delivery and response to customer complaints.
E-commerce has come a long way since its birth and its rapid growth shows no sign of slowing down. With new technologies such as AI, AR and VR and voice commerce, the future of e-commerce is in innovative hands. But as new trends emerge, competition will become more intense. Therefore, it is important that companies adapt to change and establish an innovative strategy to survive in this competitive environment. So for those involved in marketing, branding and digital marketing, it is important to take note of these new trends and predictions to stay relevant in the future.
At Louder Family, we have helped many clients take their e-commerce to new levels with innovative, cutting-edge methods. Want to see how you can optimize the shopping experience for your customers and increase sales? Contact us at Louder Family and we’ll talk it through!
