Design & content

When it comes to marketing and branding, it is important to think about continuity and the future. Even if the brand has worked well for a long time, it is always important to look to next year and the next five years. A brand is a continuous process and there is always room for improvement

When starting a new business or rebranding your current one, one of the most important things is to create a strong and recognizable visual brand identity. But how do you do it? The answer lies in the visual identity. The important role of visual identity for a new brand is that it is what makes

In today’s rapidly changing world, predicting what will happen in the future of communication is a challenge. But it is important to try to do so anyway to plan strategies going forward. Communication is one of the most important aspects of the business world and it is therefore worth studying how it will develop in

In this article, we will look at some ways to build customer trust through authentic communication. When building trust as a business, honest and authentic communication is one of the most important factors. By taking the time to listen and understand your customers’ needs and then communicating with them in a clear and honest way,

In a world full of information and distractions, it’s important to find ways to capture your target audience and make them stick around. One way to do that is through video marketing. Not only do videos create a visual and auditory experience, they are also an effective marketing strategy. We will now look at why

Creating a strong brand identity doesn’t just require a nice logo or a memorable slogan. What really makes a difference is the communication that your company or organisation sends out. You can create a strong brand identity with the right communication that makes an impact and stands out from the crowd. We will now look

We have all heard an exciting and gripping story at some point. Maybe it was from a friend eager to share an experience or from a great book or film. But did you know that the same principles can be used to strengthen your marketing and communication strategies? Through storytelling, you can captivate your target

A strong brand is essential for businesses to thrive. But a strong brand is not just about having a good product or service. It is also based on communicating well. A communication strategy can help your brand build credibility and loyalty with customers and strengthen it in the marketplace. In this blog post we will

Rebranding is an essential component of maintaining relevance and staying competitive in today’s business environment. Achieving a successful rebranding involves a lot of effort and a thorough understanding of the market. In this article, we review some case studies of successful rebranding stories and their lessons learnt. Ericsson In 2018, Ericsson underwent a rebranding that