Sonos - Music invasion

Marketing & events
Industry: consumer electronics

About the case

The mission was to get as many people as possible to come to the HiFi Club’s stores in Stockholm and Gothenburg. We organised a musical treasure hunt in town!

To achieve this, we used green graffiti, i.e. we washed the streets according to templates we had developed, to place song titles on streets in Stockholm and Gothenburg. We developed an app to help people find the titles and document the results. The song titles often alluded to the place where they were sitting, for example “Ring of fire” on Ringvägen in Stockholm.

Participants were tasked with finding two song titles and then quickly making their way to a Hi-Fi club store to enter the competition for a chance to win Sonos products.

The campaign was a great success and we tripled the number of visitors to the stores compared to the same period last year.

To reinforce the message and capture the remainder of the target audience, we ran a social marketing campaign through popular channels, as well as sampling flyers in town.

Result

The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.

We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.