Swergie

Web - Design & content
Industry: Speakers & headphones

About the case

Konrad Bergström founded the company Zound Industries to challenge a traditional and boring industry, the headphone industry, which until this day consisted of the colours, black, white and at best even grey. Konrad copied the Swatch success concept and offered consumers a full palette of colours to match their shoes, clothes, bags and moods. Zound’s statement was: We make resonant couture.

Konrad hired a dream team together with the Louder Family in terms of creativity, fingertip sensitivity for trend-sensitive Stockholmers and a tactful delivery team.

The result was a magical night at Circus in Stockholm, which was outside the regular fashion week schedule but which emptied all fashion week activities of visitors. A night where 2,500 of the creepiest creeps partied, took in unexpected fashion shows, indulged in new flavours and milled around like a house party among their best friends.

The team pushed the boundaries of what many thought was possible, and this also contributed to the company’s enormous success where they still have the fastest growing performance according to DI’s Gasell competition with 10,932% in three years.
Zound industries zwergie

Result

The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.

We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.

104%

Increase in direct traffic to website:

104%

Increase in direct traffic to website:

104%

Increase in direct traffic to website:

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