Konrad Bergström founded the company Zound Industries to challenge a traditional and boring industry, the headphone industry, which until this day consisted of the colours, black, white and at best even grey. Konrad copied the Swatch success concept and offered consumers a full palette of colours to match their shoes, clothes, bags and moods. Zound’s statement was: We make resonant couture.

Konrad hired a dream team together with the Louder Family in terms of creativity, fingertip sensitivity for trend-sensitive Stockholmers and a tactful delivery team.

The result was a magical night at Circus in Stockholm, which was outside the regular fashion week schedule but which emptied all fashion week activities of visitors. A night where 2,500 of the creepiest creeps partied, took in unexpected fashion shows, indulged in new flavours and milled around like a house party among their best friends.

The team pushed the boundaries of what many thought was possible, and this also contributed to the company’s enormous success where they still have the fastest growing performance according to DI’s Gasell competition with 10,932% in three years.