The success of any online programme depends on the content it creates. Content is the key to engaging customers and providing them with information they can use to achieve their goals. Louderfamily was commissioned to create engaging content on an ongoing basis for Wellobe and their online-based weight loss programme.

The most important part of the mission is not to create a lot of content, but to focus on quality. Therefore, when we started the assignment, we developed a content strategy and reviewed and documented the target group. All content created is also backed by research and data to provide credibility and trust with Wellobe’s customers.

The content also needs to be personal with a focus on health and well-being to provide inspiration and tips. In addition to creating engaging content, the content also needs to be optimised for search engines (SEO), so that potential customers can easily find Wellobe when searching for health and well-being solutions or weight loss programmes online.

Read some of the articles here:
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