Polyver Sweden
Web, design & content
Industry: Retail
As an important part of the communication, we created a brand new site and e-commerce for Polyver Sweden.
Background
Polyver Sweden was previously stuck in an old e-commerce system, which was impossible to make adjustments to without breaking everything. It was not possible to make technical or visual updates, and in many cases it was also impossible to update text.
The customer’s old site did not work on mobile. Nearly 80% of all traffic that landed on the customer’s website came in via mobile and was met with something that couldn’t be used.
So we needed to help our client with a modern, stylish, easy-to-use and reliable e-commerce solution that builds the brand and inspires consumers to live their best outdoor life.
The brand also needed to work in other markets. rom the Nordic countries through Germany, France, England and all the way to the US.
Solution
After reviewing the client’s needs and requirements, we evaluated various e-commerce solutions and CMS, and landed on Shopify as the answer. Inspiring images, videos and texts surrounding e-commerce as the core of the website. It was important to feel confident in the buying process and that the site strategically and visually builds the brand in the consumer’s mind.
Some of the requirements that Polyver Sweden set for their new site were that it should be an easy-to-use back office and CMS. It would also be possible to add more languages to the site, more currencies and it would work seamlessly on both mobile and desktop.
Another important element was the textual content of the website. Louder Family made sure it was well SEO’d, while being both brand-building and relevant to visitors.
The goal was for Polyver Sweden’s new site to feel vibrant, dynamic and inviting to old and new customers.
Result
After two months, Polyver Sweden’s new e-commerce business broke sales records.
274%
Increase in revenue
104%
Increase in traffic to site
