Wild soda
Branding, design & marketing
Industry: Soda
About the case
Nyckelbryggerier is a small brewery from Älvsbyn, which was about to launch its own soft drink. A “handcrafted soda” full of real berries, in the flavours Cloudberry, Lingonberry and Blueberry.
We at Louder Family were commissioned to develop the branding, labels and product design. We developed the product name, logo, illustrations, copy and a coherent visual identity.
It was important that the design and name felt Swedish, Norrland, authentic and handmade, but also playful.
It was important that the design and name felt Swedish, Norrland, authentic and handmade, but also playful. This was accompanied by a cheerful illustration on a twig, with the berry for the specific soft drink. The label is transparent to showcase genuine, honest content and allude to Nordic purity. We also developed a complementary font for bread texts and headlines, and adorned the bottles with quirky little ‘did you know’ notes on the back.
Game soda is sold all over the country, if you find a bottle we highly recommend you try it, game soda is fantastic!
We at Louder Family were commissioned to develop the branding, labels and product design. We developed the product name, logo, illustrations, copy and a coherent visual identity.
It was important that the design and name felt Swedish, Norrland, authentic and handmade, but also playful.
It was important that the design and name felt Swedish, Norrland, authentic and handmade, but also playful. This was accompanied by a cheerful illustration on a twig, with the berry for the specific soft drink. The label is transparent to showcase genuine, honest content and allude to Nordic purity. We also developed a complementary font for bread texts and headlines, and adorned the bottles with quirky little ‘did you know’ notes on the back.
Game soda is sold all over the country, if you find a bottle we highly recommend you try it, game soda is fantastic!
Result
The new visual identity and how Louder Family has implemented it has completely exploded the brand in the market. Already two months after launch, Louder Family had made sure that Polyver Sweden had broken sales records.
We have helped Polyver Sweden to take the position it wants in the market. We have reached out with the brand on Instagram and Facebook, and also driven traffic to Polyver Sweden’s new website.
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
104%
Increase in direct traffic to website:
Other cases
Print i kollektivtrafiken
Branding & web
Webb
Sponsoraktivering
Hammarby Fotboll
Webb
